The K. R. Shah Foundation was incorporated in May 2007 by Chetan Shah to help individuals in need of financial support for their education and health care needs. Chetan has a graduate degree in Computer Science and has been an active Hospice volunteer since 2004. K. R. Shah Foundation reflects Chetan's passion for community service and his commitment to promote education and better health care. Currently the foundation offers $500 grant to students and hospice patients. Over next five years the foundation will increase number of grants, grant amount and sell products (proceeds of which will be committed for grant making).

Mission

K. R. Shah Foundation is a non profit organization. It seeks to :

• Provide education opportunities to financially challenged candidates.
• Provide health care opportunities to financially challenged patients.

Goals

• Help full time college students by providing financial support towards their tuition expenses.
• Help hospice patients by providing financial support for their health care needs.

Objectives

• Provide US$500 fellowship to a student by December 2008
• Provide US$500 financial grant to a hospice patient by December 2008

Situation Analysis

Strengths :

• The foundation's commitment to dedicate 100% of the funds received to grant making. Directors take full financial responsibility of administration costs.
• No compensation paid to foundation's officers and employees.
• Founder had extensive software experience enabling product development opportunities for the foundation

Opportunities :

• Increasing education and health care costs resulting in growth of individuals seeking financial support.
• Product creation opportunities. Foundation's directors strive to create and market product. Income generated will be tax free. 100% of the income will be committed to grant making.

Weaknesses :

• Currently the foundation has limited cash flow.
• Time commitment from officers.
• Lack of fund raising experience.

Threats :

• Recognition by the public target community.
• Competition with groups for funding.

Target Audience and Promotion Strategy

The target audience for the foundation is :

• Currently enrolled students pursuing their college degree and are facing financial challenges in paying for their tuition fees.
• Currently registered hospice patients needing financial support.

The foundation will exclusively use Internet as its promotion strategy. During next year the foundation plans to engage in the following promotion efforts.

• Up to date website (www.krshah.org) with latest news.
• E-newsletters to interested parties.
• Buzz marketing, leveraging existing grant recipients

Budget

The foundation will commit 100% of funds received by donors to program funds. Administration costs will be covered by foundation's directors.

Projected Amounts for Grant Making (education and health care combined)
2008 - $ 1000
2009 - $ 4000
2010 - $ 5000

The amounts are subject to change due to funds availability. The amounts have been derived on the assumption that the application for “Matching Grants” will approved by Bank of America. Chetan Shah is a full time Bank of America associate and is eligible for 100% matching grants program offered by Bank of America.